The Opportunity

Global growth in the beauty market is concentrated in emerging economies. With markets in North America, developed Asia and Western Europe all growing at 3% or less in 2010‐15, companies need exposure to the fast growing regions of the Middle East and Africa (10.5%), East Asia (10%) and Latin America (9.8%), as well as Eastern Europe (5.1%).

The Latin American and Eastern European market provides huge opportunities for new international brands. With average weekly spend of around XXX million, and the market predicted to grow significantly, there is no better time to launch your product range to a captive audience.

Source: Deloitte, Influence in the beauty market 2017